About INU – I & YOU

✨ Our Story: Where Skincare Meets Soulcare

At INU – I & YOU, we believe beauty begins within. Founded in 2025 by a team of skincare enthusiasts and wellness advocates, our journey started with a simple yet profound realization: true radiance isn’t just about what you apply—it’s about what you believe, consume, and embody.

INU represents our commitment to micro-level care—for your skin, your health, and your spirit. We are more than a brand; we are a movement toward conscious, holistic self-care.

🌿 Our Philosophy: Brighten Inside Out

We combine science-backed skincare with ayurveda-inspired wellness to create products that don’t just sit on your shelf—they become part of your ritual. Every serum, supplement, and scent is crafted to:

Nourish your skin with clean, effective ingredients
Balance your body with adaptogenic nutraceuticals
Elevate your mood with thoughtfully crafted fragrances
Respect the planet with sustainable, cruelty-free practices

🧪 Our Promise: Purity. Potency. Purpose.

✅ Clean & Conscious Formulas

No parabens, sulfates, silicones, or artificial fragrances. Every product is dermatologically tested, vegan, and crafted in GMP-certified facilities.

✅ Transparent & Traceable

From seed to serum, we believe you deserve to know what you’re putting on—and in—your body. Full ingredient disclosure isn’t a trend for us; it’s a standard.

✅ Luxury That Lasts

Premium shouldn’t mean pretentious. Our gold-accented packaging is designed to be refillable, reusable, and responsibly sourced.

🌟 Why “I & YOU”?

Because beauty is a conversation—between your inner self and outer glow, between nature and science, between us and you. When you choose INU, you’re choosing:

Intentional Formulas that work smarter, not harder
Inclusive Beauty for every skin type, tone, and timeline
Inspired Living through rituals that recharge and restore

🌍 Our Vision

To redefine premium self-care as an accessible, joyful, and transformative daily practice—one that brightens your skin, strengthens your body, and centers your spirit.

Join us in glowing well, living well, and being well.
Because when you care for yourself, you care for the world.

With love & light,
The INU – I & YOU Family

Premium Brightening Skincare + Wellness